Why engage in this CSR approach?

In 2021 we wrote our mission in which we included the notion of responsibility and our pride of belonging to VIVESCIA; we also decided to add Corporate Social Responsibility in our strategic pillars. In 2022, we wanted to go further and build a strong CSR culture at Délifrance. CSR was not new, the teams have been working on many topics linked to CSR for years but Baking Good BETTER clarifies our purpose and sets a framework to achieve our ambition and be bolder on our future objectives.

Why is it so important to have a CSR strategy?

As a food company, we are heavily dependent on the climate and agricultural output, whether that be, for example, wheat or the food eaten by dairy cows to produce high-quality butter. We are convinced that we can have a positive impact on our future – a future where the Earth is habitable – and for that, we must protect the planet’s precious resources.

On the climate issue, of course: The Paris Agreement set out a framework to limit global warming to well below 2°C and pursuing efforts to limit it to 1.5°C. But also regarding other sustainability stakes: we are willing to also contribute to preserve biodiversity, work on circular economy, offer the best work environment to our teams and have a positive impact in society.

CSR is also key for many of our stakeholders: suppliers, customers, employees, financial partners, etc. They are expecting companies to commit and be more transparent. CSR creates long-term value for both stakeholders and society as a whole.

What opportunities does this strategy provide?

This CSR strategy enables us to stand out from the competition and to provide our customers with the best possible support by meeting, among other things, their own decarbonisation challenges. It makes energy efficiency and rethinking our energy and logistics systems a key priority, and this will also make economic sense.