Tradition Meets Innovation: How Délifrance Brings French Bread to Life in Singapore

In 1978, Délifrance changed the baking world with a simple idea: part-bake premium French bread, freeze it, and let local chefs finish it fresh in their ovens.

It began with baguettes. And it didn’t stop there.

Today, that same innovation is helping cafés and bakeries in Singapore serve the soul of France, without the time, space, or labour of starting from scratch.

And as France marks Bastille Day this July, it is the perfect moment to reflect on what French baking really stands for: care, consistency, and creativity.

Baking in the French Spirit, Without the Stress

Running a café or bakery in Singapore is demanding. Your time is tight. Your team is stretched. And yet, every detail matters.

Our ready to bake range was created for that exact reality. Délifrance supplies part-baked, frozen breads and viennoiserie you finish in your own oven. The result: French bread with a crust that sings and a crumb that holds up to anything your menu requires.

  • Serve fresh, consistent bread any time of day

  • Control waste and portion sizes

  • Keep quality high, without slowing down your kitchen

Our bestselling Heritage Butter Croissants, for example, bring a Parisian backbone to your menu.

French Innovation for a Singapore Market

Délifrance is more than a product. We are part of VIVESCIA, France’s largest grain cooperative. That means we control the full supply chain, from wheat fields in Europe to your countertop in Singapore.

We take that responsibility seriously. It lets us deliver consistent quality across borders, while staying close to what matters to local businesses: ease of prep, reliable delivery, and products your customers return for.

Délifrance Extra-Ordinary chocolate babka being served on a plate, highlighting artisan baking innovation for Singapore cafés

Designed to Help You Stand Out

Today’s diners expect more than just a good croissant. They want something that feels special.

Our Extra-Ordinary range offers exactly that, with visually striking shapes, artisan techniques, and on-trend fillings that go beyond the usual offerings.

The Impact range offers plant-based and sustainability-focused options, meeting the needs of today’s conscious consumers without compromising on taste.

All crafted by French bakers, tested for local kitchens.  You do not need to reinvent your operations to impress your customers. You just need products that do more for you.

Shared Standards, Shared Goals

We know Singapore’s F&B industry holds high standards. So do we.

Our Baking Good BETTER programme is built around three key areas:

  • Responsible sourcing (Rainforest Alliance cocoa, cage-free eggs, sustainable wheat)

  • Practical sustainability (recyclable packaging, food waste reduction)

  • Reliable product safety and quality control

Our Smart Guide gives you practical tips and recipes to make the most of every product, from breakfast sets to creative sandwiches.

This is not about trends. It is about trust.

Ready to Bake: Consistency and Creativity for Your Menu

What does ready to bake mean for your business?

It means you can serve French bread and croissants that are always fresh, always consistent, and always easy to prepare. 

With Délifrance’s part-baked, frozen range, you finish the bake in your own oven, no specialist skills or extra staff required.

This approach is designed for Singapore’s fast-paced market:

  • Serve hot, crusty baguettes or golden croissants on demand.

  • Reduce wastage and control costs.

  • Respond quickly to peak periods, special events, or new menu ideas.

Our catalogue includes classic poolish baguettes, butter croissants, and mini viennoiseries, all made with premium ingredients and French expertise.

A Local Partner Who Understands You

Délifrance Singapore Wholesale supports more than 500 food businesses across the country. We do not just ship boxes. We help you optimise your menu, train your team, and stay competitive.

  • Smart menu suggestions based on customer trends

  • Recipes and pairing tips

  • Access to product insights and launch previews

We are always ready to assist, because your success is our business too.

Celebrate Bastille Day with the Best of France

This July, as France celebrates Bastille Day, we invite you to explore what makes French baking special and see how Délifrance can bring that to your customers, with consistency and ease.

From croissants to baguettes, from tradition to innovation, we are here to help you serve bread that speaks for itself.

Connect with the Délifrance Singapore Wholesale team today.

Ready to bake. Ready to support.

Your French Baking Questions, Answered

A. Délifrance’s ready to bake range arrives part-baked and frozen, so you only finish what you need, when you need it. This means less prep time, fewer staff hours, and minimal wastage, as you avoid over-baking or throwing out unsold bread.

A. Délifrance combines French baking tradition with modern innovation, controlling the supply chain from wheat fields in Europe to your kitchen. Products are crafted by French bakers, tested for local conditions, and designed for consistent quality and taste.

A. Yes, Délifrance’s Impact range includes plant-based products. Be sure to check out our innovative Extra-Ordinary products with unique shapes and fillings. These options help you cater to health conscious and sustainability minded diners.

A. Délifrance offers menu suggestions, recipe ideas, staff training, and regular product insights. Ask our team for a copy of the Smart Guide, which provides practical tips to help you use French bread and croissants creatively and profitably in your business.

A. Délifrance products let you deliver the true taste of France with ease and consistency. If you are planning a Bastille Day menu or want to add French flair year-round, you can count on Délifrance Singapore Wholesale for reliable supply and expert support.