Chocolate Hazelnut Roll: A Délifrance Extraordinary Viennoiserie for Cafés & Bakeries

In today’s competitive foodservice landscape, cafés and bakeries need more than just great taste-they need to offer an experience that is truly extraordinary. 

The Chocolate Hazelnut Roll from the Délifrance Extraordinary range is designed for those who want to stand out, combining artisanal craftsmanship, premium ingredients, and a visually stunning presentation. 

This is not just another viennoiserie; it is a showpiece that elevates your menu and entices customers to indulge in something exceptional.

The Story Behind Délifrance Extraordinary: Artisanal Excellence Meets Innovation

The Délifrance Extraordinary range was born from a passion for reinventing bakery standards and creating exclusive sensory experiences. 

Drawing inspiration from iconic French chefs and artisanal techniques, Délifrance has crafted a collection that breaks the mould; literally and figuratively. Each Chocolate Hazelnut Roll is the result of meticulous craftsmanship: the cocoa dough is layered by hand, the classic dough is added on top, and the surface is delicately scored to create its signature bicolour stripes. 

This blend of traditional hand-finishing and cutting-edge production ensures every roll is unique, visually striking, and irresistibly appetising.

Assorted Délifrance Extraordinary range viennoiserie, including chocolate hazelnut roll and other hand-finished pastries, beautifully arranged on plates

Emotional connection

Délifrance believes that bakery is more than food; it is an art form that delivers moments of joy. With the Extraordinary range, every customer can “take a bite of the exceptional” and feel special-making your café or bakery a destination for those seeking something truly memorable.

Premium Positioning: The Ultimate Indulgence

The Chocolate Hazelnut Roll is crafted with Délifrance’s unique signature dough. 

It features 26% fine butter, dairy cream, and 10% pre-fermented dough.  The combination brings a crisp, flaky texture and depth of flavour that sets it apart from ordinary pastries. 

The filling is a generous 22% of the roll, made with intense Belgian chocolate, hazelnut praline paste, and chopped hazelnuts.  That’s all designed to deliver a rich, multi-layered taste experience in every bite.

This is a pastry that not only looks premium but tastes premium. The hand-finished lamination ensures visible, crispy layers, while the bicolour stripes make it a true “Instagrammable” centrepiece for any display case.

Operational Benefits: Convenience Meets Consistency

  • Ready-to-bake: Supplied frozen and pre-proofed, the Chocolate Hazelnut Roll is designed for operational ease. Simply bake for 21–23 minutes at 170°C for perfect results every time.

  • Consistent quality: Each roll is expertly prepared to ensure the same high standard of taste, texture, and appearance, batch after batch.

  • Clean label: No artificial flavours or colours, no hydrogenated fats, and suitable for vegetarians to meet the demands of today’s health conscious and quality focused customers.

  • Generous portion: At 100g per roll, it is ideal for breakfast, brunch, or a premium afternoon treat, ensuring customer satisfaction and value.

Sustainability Commitment: Baking Good BETTER

Délifrance’s commitment to sustainability is at the heart of the Extraordinary range:

  • Rainforest Alliance Certified cocoa: All cocoa used is sourced responsibly, supporting both people and the planet.

  • RSPO-certified palm oil: Ensuring sustainable palm oil production and zero deforestation in the supply chain.

  • Baking Good BETTER CSR programme: Délifrance’s ambitious sustainability strategy focuses on reducing carbon footprint, promoting biodiversity, and supporting regenerative agriculture.  This makes every Chocolate Hazelnut Roll a responsible choice for your business and your customers.

Why This Product Converts: Consumer Insights

Recent research underscores the value of offering premium, innovative products:

  • 65% of global consumers are willing to pay more for exceptional taste and quality.

  • 60% seek originality and new taste experiences-both of which the Chocolate Hazelnut Roll delivers in abundance.

  • After tasting, consumers rated the roll highly for its appearance (score: 89), generous filling, crispness, and chocolate taste; with 83% willing to buy it.

Upselling & Pairing Suggestions: Drive Basket Value

Maximise your menu potential:

  • Serve warm: Highlight the roll’s aroma and texture by serving it fresh from the oven.

  • Pair with specialty coffees or premium teas: Create breakfast or afternoon tea sets featuring the Chocolate Hazelnut Roll for a luxurious customer experience.

  • Bundle with other Délifrance Extraordinary viennoiserie: Offer curated pastry boxes or tasting platters to encourage trial and increase average spend.

  • Promote as a signature dessert: Add a scoop of vanilla gelato or a drizzle of chocolate sauce for a decadent plated dessert option.

Merchandising Tips

  • Use the roll’s “Instagrammable” look in your display and on social media to attract attention and drive footfall.

  • Feature the story of Délifrance Extraordinary and its artisanal, sustainable approach in your menu and POS materials to create an emotional connection with your customers.

Elevate Your Café or Bakery with Délifrance Extraordinary Viennoiserie

With its hand-finished artistry, indulgent Belgian chocolate and hazelnut filling, and commitment to sustainability, the Délifrance Extraordinary Chocolate Hazelnut Roll is more than just a pastry—it’s a statement. 

This is the perfect choice for cafés and bakeries looking to set themselves apart, delight customers, and drive repeat business. 

Elevate your offering and let your customers experience the extraordinary with every bite.

Ready to set your café or bakery apart? Order the Délifrance Extraordinary Chocolate Hazelnut Roll today and let your customers indulge in a truly premium viennoiserie experience!